Star Wars Burger Chef Posters Ad

Burger Chef never existed in my neck of the woods, but we had Burger King. I was more excited about the drinking glasses than the poster offer. As a matter of fact, I wasn’t even aware of the posters. To be fair, I was seven. Had I known, I would have been clamoring for the whole set. As I’ve said before, 1977 – 1979 were the halcyon wild west days of Star Wars. We had a few books, a radio program, comics and television holiday special to supplement the film. Apart from those, many of which were bonkers, we had our imaginations. Not knowing, and filling in the blanks how we saw fit was so much fun. Things like these posters would keep the magic alive every time you glanced at them hanging on your walls.


  1. The Vintage Toy Advertiser – France and UK – The Vintage Toy Advertiser. TVTA’s mission is to digitally showcase 20th century advertising and other printed materials which have helped shape pop culture across the years - from toys, to books, to film, to music, to comics, video games, fashion, food, drink, and much more! TVTA began life in 2010 as a French blog documenting French toy adverts. In 2011 the site moved to its current WordPress home and expanded to include international printed materials that went beyond toys. Today the site is an ad-free, non-revenue platform aiming to serve as an excellent digital archive and resource. TVTA is: Ford (Editor) and Wooof (Office Cat extraordinaire).
    The Vintage Toy Advertiser says:

    I love these promotions, and interesting to see how quickly the Star Wars brand took off around the globe in those early days. In France (I think Germany too) they had a similar set of glasses but containing mustard, I managed to complete that set a few years back. In the UK I remember Star Wars cheese spread and yoghurts. I think in the US they had cereals among so many other premiums. There were so many promos worldwide, it can be a collector’s dream now.

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